Introduction
In investment circles,
Crowdfunding internet platforms have created a new asset class with shared
risks that promises start-ups not just funding but also mentoring and advisory
services.
Crowdfunding may be
innovative and cool, but it may not be an answer to every start-up’s visions.
In today’s scenario partnering with hundreds of unsophisticated small
shareholders (micro funding) may be a pretty inefficient way to fund
a company. It could be an administrative nightmare (for Company Secretary and
his department) to qualify all those strangers and keep in touch with them as
equity investors they do have rights. Their disorderly effect on governance and
control might scare off the serious VCs you may need to attract for future
funding rounds.
Could
the Crowdfunding create more jobs and help succeed start-ups?
May be, but to reach
there is likely to be shoddy, too. As Eric Reis and Steve Blank of the
Lean Start-up movement have pointed out, and as Cindy Padnos of Illuminate
Ventures echoes in her column and Bo Burlingham in his, easy
access to capital can sometimes be a start-up’s worst enemy. It can skew
incentives and weaken the discipline required to get a company to experiment,
fail quickly and flop a winning idea.
In total, it is not
going to generate great ideas, or great entrepreneurs. VCs like Mark
Suster have long argued that the market’s worst problem right now is not
too little cash but too much cash chasing too few good ideas. Adding more dumb
money to the market won’t fix that.
On the other hand it is
also true that many companies in India have been started by micro funding
efforts of general public. e.g. TISCO was started way back in 1907 by
micro-funding efforts of general public. Reliance was funded by micro funding
efforts of general public, although not by crowdfunding.
Need
for Regulations
There are many
crowdfunding agencies operating in India at present without any regulatory
mechanism. While the democratization of capital formation sounds good as a
theory, it will likely be messy in practice. Start-ups won’t be less risky
because more money is available on the contrary a lot of senior citizen
investors are going to lose their investment in crowdfunded start-ups. And
let’s face it, not all entrepreneurs raising money from unsophisticated
investors are going to use it to elevate humanity. More percentage is going to
use it to elevate their lifestyle before absconding to somewhere.
And if enough small
crowdfunders have a bad experience, it won’t be good for anyone—especially
entrepreneurs. There is a fear among investing public that any
cunning operator can put himself as a genuine crowd funding agency. After some
time he can tell gullible public that a there is a genuine effort in floating a
company and his help was sought. After collecting money from public
he can simply disappear. There is no dearth of fly by night operators in
financial sector. The investing public will be at a loss.
The idea’s time has
arrived; a sort of crowdfunding bill has to be passed by Parliament also and
which calls for removing regulatory barriers to capital access for small
businesses.
A good crowdfunding
enactment is needed to be passed by Indian parliament also and it calls for
removing regulatory barriers to capital access for small businesses. Indian
Government and Parliament should intervene and enact law like US and Italy. And
also, it should be brought under SEBI. It is very serious matter for investing
public
Crowd
funding and Internet
Crowd funding or crowdfunding (alternately crowd
financing, equity crowdfunding, or hyper funding) describes the
collective initiatives of individuals who network and pool their money, usually
via the Internet, to support good initiatives (NGO initiatives or business
initiatives) started by a nodal platform agency or organization.
Crowdfunding is used in support of a wide variety of activities,
including disaster relief, citizen journalism, support of artists by
fans, political campaigns, startup company funding, motion picture
promotion, free software development, inventions development, scientific
research, and civic projects.
Crowdfunding replaces
the need for specialized grant applications or other more formal and
traditional fundraising techniques with that of a more casual, yet powerful,
approach based on crowd participation. Examples of the basis of Crowdfunding has its
origins in the concept of crowdsourcing, which is the broader concept of
an individual reaching a goal by receiving and leveraging small contributions
from many parties. Crowdfunding is the application of this concept to the
collection of funds through small contributions from many parties in order to
finance a particular project or venture.
Crowdfunding models
involve a variety of participants. They include the people or
organizations that propose the ideas and/or projects to be funded, and the
crowd of people who support the proposals. Crowdfunding is then supported
by an organization (the "platform") which brings together the project
initiator and the crowd.
Role
of the crowd
The inputs of the
individuals in the crowd trigger to crowdfunding process and influence the
ultimate value of the offerings or outcomes of the process. Each individual
acts as an agent of the offering, selecting and promoting the projects in which
they believe. They will sometimes play a donor role oriented towards providing
help on social projects. In some cases they will become shareholders and
contribute to the development and growth of the offering. Each individual
disseminates information about projects they support in their online
communities, generating further support (promoters).
Motivation for investor
participation stems from the feeling of being at least partly responsible for
the success of others’ initiatives (desire for patronage), striving to be a
part of a communal social initiative (desire for social participation), and
seeking a payoff from monetary contributions (desire for investment).
An individual who takes
part in crowdfunding initiatives tends to reveal several distinct traits:
innovative orientation, which stimulates the desire to try new modes of
interacting with firms and other consumers; social identification with the
content, cause or project selected for funding, which sparks the desire to be a
part of the initiative; (monetary) exploitation, which motivates the individual
to participate by expecting a payoff.
Equity
Crowdfunding can
be seen in Cooperatives (co-ops) around the world. However, the Internet can
provide new streamlined approaches to quickly imitating the co-op model for
low-level and/or sudden needs (ie. disaster relief, travel expenses, legal fees
and so on.). It is this reason that a term be used to encompass the act of
informally generating and distributing funds, usually online, by groups of
people for specific social, personal, entertainment or other purposes.
An early precursor form
of the crowdfunding model was the Subscription business model which
was used in the 17th century to finance book prints. Similar to
crowdfunding an additional benefit to donors was offered like the mentioning on
the title page. Even now, the same model is adopted to sell niche publications
i.e. by pre-publication subscription.
Crowdfunding is an
innovative way and out of box way of funding a startup and get up with the
times to open up capital markets to new businesses and existing small
businesses. It has the potential to be a powerful venture capital model.
Crowdfunding, a
practice that takes advantage of the collective effort of individuals who pool
money mostly through the Internet to support start-ups, appears to be gathering
momentum in India with at least four such initiatives being introduced in the past one year.
Crowdfunding can also
refer to the funding of a company by selling small amounts (micro funding) of
equity to many investors. This form of crowdfunding has recently received
attention from policymakers in the United States with direct mention in
the JOBS Act; legislation that allows for a wider pool of small investors
with fewer restrictions. While the JOBS Act awaits implementation, hybrid
models, such as Mosaic Inc., are using existing securities laws to enable
the public in approved states to invest directly in clean energy projects as
part of a crowd.
Equity Based
Crowdfunding is a mechanism that enables broad groups of investors to fund
startup companies and small businesses in return for equity. Investors give
money to a business and receive ownership of a small piece of that business
(equity and / or debt). If the business succeeds, then its value goes up – and
so does the value of that share of that business. The converse is also true.
Coverage of Equity Based Crowdfunding indicates that its potential is greatest
with Startup businesses, who are seeking smaller investments to launch and that
additional follow-on funding required for rapid growth may come from other
sources.
The
Jumpstart our Business Start-ups (or JOBS) Act Of US
The JOBS Act bill went
through a number of amendments and on April 5, 2012 President Barack Obama
signed the JOBS Act into law. The U S House of Representatives in 2012 has
passed the Jumpstart our Business Start-ups (or JOBS)
Act. The legislation mandates that funding portals must register
with the SEC as well as an applicable self-regulatory organization to operate.
The U.S.
Securities and Exchange Commission has been given approximately 270 days
to set forth specific rules and guidelines that enact this legislation, while
also ensuring the protection of investors. Some rules have already been
proposed by the SEC.
Italy has become the
first country in Europe introducing equity crowdfunding. This innovation shows
a new approach of Italy towards innovation and indeed we have seen more and
more start-ups recently set up in the country.
Previously, it was
illegal for startup companies and small business to solicit investment from the
general American public. Only accredited investors could invest in
small or early stage companies due to the financial risk and possibility of
fraud. Accredited investors are defined as individuals who either
have a net worth that is more than $1 million dollars (excluding their home),
who have had $200,000 in income for the last two years and are forecasted to
have a similar income for the current year, or an individual who has had
$300,000 in household income for the last two years and is expecting the same
income for the current year.
The current version
of JOBS Act will allow unaccredited investors to invest
upwards of $2,000 per year via crowdfunding portals in startups and small
business. Traditionally, only family/friends of the founders, angel investors,
and venture capital firms could invest in startup companies. Angel
investors are typically wealthy individuals who will invest anywhere from
$25,000 up to $500,000. Venture capital firms are financial
organizations that will invest $1 million and up in startup companies at
varying stages of development.
Among other securities
law changes, the JOBS Act allows issuers to raise up to $1 million
from a large number of accredited and unaccredited investors by selling
securities through a broker or SEC-approved funding portal. When sold
through these qualified intermediaries, crowdfunded securities are exempt from
the registration requirements of the Securities Act of 1933, as
amended (the “Securities Act”), and state securities laws.
JOBS
Act Requirements
Annual
Investment Cap
For an investor with an
annual income or net worth below $100,000, the investor’s annual investment in
crowdfunded securities is capped at the greater of $2,000 or 5% of such
investor’s annual income or net worth. For an investor with an annual income
or net worth above $100,000, the aggregate annual crowdfunded investment is
capped at 10% of such investor’s annual income or net worth. Securities
sold to investors under the crowdfunding exemption are restricted securities
with a one-year holding period, except under certain limited
circumstances.
Information
Requirements
Issuers offering
crowdfunding securities are required to file a minimum threshold of information
with the SEC regarding their businesses and provide that information to
investors and potential investors through the crowdfunding intermediary they
use to sell the securities.
o The initial filing includes:
a)
the name, legal status and addresses of
the business,
b)
the names of directors, officers and
significant shareholders,
c)
a business plan and description of the
business,
d)
financial information including,
depending on the size of the business, income tax returns and officer-certified
financial statements, unaudited financial statements or audited financial
statements,
e)
a description of the purpose and
intended use of the funds, (vi) the target offering amount,
f)
the price of the securities,
g)
the ownership and capital structure of
the business, including the terms of each class of the issuer’s securities, risks
of minority ownership andmethods of valuation for the securities, and
h)
any other information required by the
SEC.
o Following the issue of crowdfunding
securities, issuers are obligated to submit annual filings to the SEC and
investors with reports on operations and financial statements for the prior
year.
·
Restrictions
on Issuers
Issuers
are prohibited from advertising a crowdfunding offering except for notices
directing potential investors to the applicable crowdfunding portal. Issuers
cannot compensate any promoter without disclosing the compensation to
investors.
Though
not required to register the crowdfunded securities, an issuer, including the
issuer’s officers, directors or partners, may still be held liable for any
material misstatements or omissions under the Securities Act or any state
securities laws prohibiting fraud, deceit or unlawful conduct in connection
with a securities transaction.
·
Regulation
of Intermediaries
The
JOBS Act requires brokers and funding portals to register with the SEC and an
applicable SRO as intermediaries between issuers and investors in crowdfunding
offerings. Generally, intermediaries are prohibited from compensating
promoters or finders and from allowing their officers or directors to take a
financial interest in any issuer engaging their services. Funding
portals, which are not subject to the extensive registration requirements
applicable to a broker, are subject to additional restrictions including
prohibitions from offering investment advice, soliciting transactions in
securities offered on their portal, compensating any employees or agents for
soliciting transactions, holding investor funds or securities, and engaging in
any other activities prohibited by the SEC.
·
Duties
of the Intermediaries
·
Crowdfunding intermediaries, which can
be either brokers or SEC-approved funding portals, have substantial duties
under the JOBS Act to provide information, reduce the risk of fraud and be
responsible for investors’ and issuers’ compliance with the law.
·
Intermediaries must collect the
information an issuer files with the SEC and make that information available to
investors and potential investors. In addition to this reporting
requirement, the intermediaries are required to obtain background checks on
each of an issuer’s officers and directors, and anyone holding more than 20% of
an issuer’s equity.
·
Under the JOBS Act, funding portals and
brokers offering crowdfunded securities must:
a)
provide and require investors to review
risk-related disclosures and other education materials;
b)
require investors to positively affirm
they understand the risks of crowdfunding securities by answering questions
pertaining to the risks generally applicable investments in start-ups, emerging
businesses and small issuers and the risk of illiquidity in crowdfunded
securities;
c)
ensure that investors are limited to the
caps on annual investments; and
d)
protect investor privacy.
Issues
to Consider
Crowdfunding
In Practice
For years, founders of
small businesses have sought to raise the capital they need to start and grow
their businesses from their own networks of family, friends and business
associates. The JOBS Act changes the landscape these enterprises must
navigate by creating an alternative pathway for small companies to raise a
limited amount of capital from a much wider and deeper pool of potential
investors. Following the rule-making period, small businesses will be
able to plan for their financial future by choosing crowdfunding from among
more traditional options such as angel investors, bank loans, government grants
and venture capital.
Choosing Crowdfunding
The business decision
to crowdfund, however, comes with a new set of legal risks and factors potential
issuers must consider.
o
Businesses must weigh the benefits of
crowdfunding against traditional financing options that may bring more
intangible resources and access to future financing.
o
The expenses of crowdfunding are still
uncertain. Businesses will need to plan for the expense of compliance
with the JOBS Act, including the cost of
(i)
producing the initial filing information
and providing annual reports,
(ii)
creating equity documents and
(iii)
engaging an intermediary.
The magnitude of many
of these expenses will remain uncertain until the SEC produces the reporting
rules and intermediaries can calculate the costs of compliance, which will be
passed on to issuers.
o
The disclosures required of issuers in a
crowdfunding offering may create risk for competition at a very early stage of
product development because of the amount of information that will be publicly
available, such as the business plan and financial statements of the
business.
o
Issuing crowdfunded securities could
potentially provide a good way to market a company’s product or service and
increase exposure to a wide range of investors and end-users. Conversely,
products for which a market does not exist may be weeded out at an earlier
stage by public disinterest in funding the business.
o
Proper planning of the equity issue will
include considering the voting, participation, anti-dilution and repurchase
rights of the securities. Issuers will also need to consider restrictions
on the use of proceeds from the offering.
Intermediary
Concerns
Business bodies seeking
to become a market participant as a crowdfunding intermediary will have a
related set of legal considerations. The major concerns for
intermediaries will be
(1) the expense of
developing the funding portal platform in compliance with the requirements of
the JOBS Act,
(2) the expense of
conducting the required background checks on issuers and their officers,
directors and significant shareholders, and
(3) the liability
of the intermediary for ensuring compliance with applicable rules and
regulations for the crowdfunding.
In Short, it will make
it a lot easier for start-ups to raise money and will lower the cost of going
public. To get into the specifics:
o
It allows entrepreneurs to advertise for
equity investors on a crowdfunding site, something they can’t do contemporarily
without running afoul of a bunch of securities laws.
o
Entrepreneur can raise up to $1 million
this way from investors putting in no more than $10,000 each, or no more than
10% of their income, whichever is less.
o
Entrepreneurs can raise up to $2 million
if they supply your “crowd” investors with audited financial
statements.
o
Entrepreneur don’t have to disclose
their company’s financial statements until they have more than 1,000
shareholders. Currently, SEC disclosure rules kick in once they hit 500
shareholders.
o
It allows entrepreneurs to raise up to
$50 million in an IPO without having to comply with the SEC’s full regulatory
structure and related fees.
Crowdfunding
platforms
There are over 500
crowdfunding platforms. Project creators need to do their own due diligence in
order to understand which platform is the best to use depending on the type of
project that they want to launch. There are fundamental differences in the
services provided by many crowdfunding platforms.
Crowdfunding platforms
serve as a “network orchestrators”. They create the necessary
organizational systems and conditions for resource integration among other
players to take place.
Relational mediators
act as an intermediary between supply and demand (i.e. SellaBand, Kickstarter, Uinvest). They substitute a
traditional intermediary (traditional record companies, venture
capitalist). These platforms link new artists, designers, project initiators
with committed supporters who believe in the persons behind the projects
strongly enough to provide monetary support.
Social gatekeepers
assist people to raise fund by exploiting their social network connections
(i.e. Kapipal). They add an intermediary role that was
previously absent. These platforms intermediate consumer-to-consumer funding.
Growth engines focus on
the strong inclusion of investors (i.e. Trampoline Systems). They dis-intermediate by
eliminating the activity of a service provider previously involved in the
network. These platforms that use crowdfunding to seek stakes form a community
of high net worth private investors and match them directly with project
initiators.
There are questions
about the legality of taking money from “investors” without offering
any of the security demanded by conventional investment schemes. Sites such
as SellaBand have a failsafe. They hold funds in an escrow
account. If the nominated target isn't reached, all funds are returned to
contributors. While sites such as ArtistShare allow projects to keep
all the funds raised.
Investors are given
something for their money - so in a legal sense, they have paid for and
received something. Rewards range from having your name in the credits, an
initial shot at the product itself and in some cases even revenue returns.
Micropatronage is
a system in which the public directly supports the work of others by making
donations through the Internet. In use as early as 2001, the term was
popularized in 2005 by blogger Jason Kottke when he
quit his day job as a web designer and spent a year blogging full-time, living
off the voluntary donations of his readership. Micropatronage differs
from traditional patronage systems by allowing many “patrons” to
donate small amounts, rather than a small number of patrons making larger
contributions.
The write up has been written with the inputs from information gathered from various sources and all those sources of information are gratefully acknowledged.
Disclaimer: In this note, we have attempted to summarise some of the significant aspects to be kept in mind by readers to ensure compliance of tax laws and regulations. Readers should ensure to verify specific provisions as applicable to each case before taking any business decisions. It would be pertinent to note that some changes are being made to the tax laws and rules and regulations on a continuous basis by way of notifications, clarifications etc issued by the department based on their practical experience in implementing the legislation.
It may be noted that nothing contained in this note should be regarded as our opinion. Professional advice should be sought for applicability of legal provisions based on specific facts. Though reasonable efforts have been taken to avoid errors or omissions in this note we are not responsible for any liability arising to readers directly or indirectly due to any mis-statements or error contained in this note. It must be noted that the views expressed in the note are based on our understanding of the law and regulations as published by the Government authorities and we may or may not agree or subscribe to such views. This blog, between contributor and readers, shall not create any attorney-client relationship.
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